A common mistake I often see on websites is over-complicating things! It is always best to keep the site specific and focused on your business products and services. The end user expects website navigation to be simple and efficient. Visitors to your site need the...
In sales, there are a number of common mistakes you should avoid in order to be good at your sales process so that you can ‘close the sale’ and get in more business and increase your profits. Here are my top tips to handle your sales well: Ø Not having a clear sales...
Poorly written marketing pieces can really cost you big time! It's not just about the cost of that particular marketing piece or advertisement but as much about the lost business you will never see because you didn't engage your audience. Here are my five top tips to...
'E-coupons' - online coupons offering generous discounts (50% and more!) off local goods and services, promoted by online coupon sites such as LivingSocial, WhyPay Full Price, Jump On It, Cudo, Spreets and I Love Coupons, and delivered to consumers' inboxes via email...
Will the National Broadband Network mean boom or bust for your small business? In only 8 years, the National Broadband Network will connect more than 90% of Australian homes, schools and workplaces to the internet at speeds up to 100x faster than most of us experience...
Used wisely, an active Facebook page is one of the most effective ways of generating word-of-mouth interest, building a community and keeping your message at the top of your audience's minds. With a single click of the "like" button, visitors will become "fans",...
Introduction Marketing is one of the key elements to the success of any business. This comprises a well designed product, excellence in service, sound planning, competitive pricing, dependable supply and distribution and well thought out promotion. Included in the...
The National Green Brands Forum on 17 June 2010 conducted by the Three Pillars Network looked at the green purchasing decisions of consumers, the value of carbon label schemes, and strategies to grow a sustainable brand successfully. Maria Anderson (Sustainable...
Social Media Marketing is the bait. It connects you to your target market and gives you the opportunity to hook someone's interest and reel them in. Facebook, Twitter, Blogs, YouTube, and Linked In. Heard of them? These are amongst some of the most popular Social...
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