Marketing Member Posts

Introduction Marketing is one of the key elements to the success of any business. This comprises a well designed product, excellence in service, sound planning, competitive pricing, dependable supply and distribution and well thought out promotion. Included in the...

The National Green Brands Forum on 17 June 2010 conducted by the Three Pillars Network looked at the green purchasing decisions of consumers, the value of carbon label schemes, and strategies to grow a sustainable brand successfully.  Maria Anderson (Sustainable...

Social Media Marketing is the bait. It connects you to your target market and gives you the opportunity to hook someone's interest and reel them in. Facebook, Twitter, Blogs, YouTube, and Linked In. Heard of them? These are amongst some of the most popular Social...

Torah Bright was one of the star performers at the 2010 Vancouver Winter Olympic Games, representing the Australian team in Snowboarding. At age 23, Torah had won many competitions and made herself known as a rising star with a unique technique. In preparing for the...

It costs more time and more money to find your first customers than it does for repeat business. Therefore, once you have their attention and they have bought from you, it would be silly to not strengthen and further the relationship you have built with them. Keep in...

Sustainable marketing is the adoption of sustainable business practices that create better businesses, better relationships and a better world.  Here are five tips from Maria Anderson at Sustainable Marketing. Embed sustainable business practices into your business...

  One of the many challenges you face as a business owner is deciding where your marketing budget should be spent.  How much should you allocate to advertising, networking and online?  What about Youtube, facebook and twitter?  Choosing between options is getting...