It costs more time and more money to find your first customers than it does for repeat business. Therefore, once you have their attention and they have bought from you, it would be silly to not strengthen and further the relationship you have built with them.
Keep in regular contact, preferably on a weekly or fortnightly basis with your contact database. It is your regular contact that will help you to build the necessary rapport with your prospects.
Consider using an e-Zine or regular email tips to engage your prospects. Alternatively you could conduct a survey that ascertains exactly what they’re looking for. How many times have you been thanked for making a purchase? Why not send a thank you card.
There are many resources available to assist you accomplish and perfect a first rate customer retention strategy. Many of these are free or reasonably priced online.
Here are a few to help get you started:
To send mass email messages to your clients, with reporting facilities and savvy design features check out – http://www.mailchimp.com/
If you would like to send your clients a follow up survey check out – http://www.surveymonkey.com/
There are many options for sending your clients cards, be it for their Birthday; Christmas or to say Thank you. The latest online company taking the reigns in this area is http://www.sendoutcards.com/ with cards costing as little as 0.60c
Are you wondering how you will find the time to fit this extra administration into your already busy day?
Ruby Rabbit Office Assist can help. Call Belinda Abbott to find out how Ruby Rabbit can provide you with secure off-site administrative support. Your tedious administration tasks can be handled effectively and efficiently by Belinda, giving you more time to focus on the areas of your business that stimulate revenue profit and growth.
For more information on how Ruby Rabbit can customize a solution for your administration.
Contact Belinda Abbott
Ph: 0417 648 987
Ruby Rabbit was a finalist in the Redlands Business Achievement Awards for 2009 – Home Based Business Category