With less than 10 years to go until the Brisbane 2032 Olympic and Paralympic Games flame arrives on the Redlands Coast, work is well underway on seven major tourism projects that will deliver long-lasting benefits for South East Queensland’s champion city.
Capitalising on the stunning natural environment of the Redlands Coast that attract thousands of tourists each year, these multi-million-dollar projects will strengthen our local economy by increasing the stay and spend of visitors and creating more jobs for local residents. As Nadine, Director of Sirromet Wines, highlights, “We know a thriving tourism industry leads to a healthy, growing economy.”
One of the biggest projects that will transform the Redlands Coast is the purpose-built Whitewater Centre which will host the canoe slalom events during the Brisbane 2032 Olympic and Paralympic Games. To be built at the Birkdale Community Precinct, the Redland Whitewater Centre will create a long-lasting legacy for the community, contributing up to $52 million each year to the local economy.
Economic research shows that Australians make up most visitors to the Redlands Coast, with most only visiting for a day. By increasing investment in critical tourism related projects as well as key transport and infrastructure, we can provide even more incentives for people to stay and play on the Redlands Coast, including attracting international tourism.
Tourist visitors to the Redlands Coast are currently biased heavily towards domestic day trip visitation, particularly by residents of other parts of SEQ. While this has greatly benefited the region during the COVID-19 pandemic it also resulted in a more muted forward growth profile. The same research, however, indicates the amenity of the Redlands Coast, coupled with investments in critical enabling transport and events/activities infrastructure, can support increased tourism and visitation opportunities. This includes increasing the diversity, length of stay and average spend of visitors, particularly from interstate and overseas.
Recent and upcoming events at Sirromet Wines, such as Grapevine Gathering, saw large crowds arrive in the Redlands to enjoy a day of music and wine and allowed for us to show what we have to offer. Using these events as a platform will help to put the Redlands on the map as the place to be. Additionally, with school holidays fast approaching and our access to our incredible coastline and bay island, we have many incredible local businesses; like Bay Island Water Sports or 2 Bent Rods, offering many activities for people of all ages to enjoy for weeks of summer holiday fun.
We are focused on promoting eco-tourism opportunities to align with more sustainable and environmentally friendly activities, to help preserve our beautiful landscape. Not only will these encourage tourists to the area and maximise the economy, but they’ll also ensure the Redlands are maintained for future generations to enjoy.
While we already have a great variety of eco-tourism activities in the Redlands, there is much more we can offer in this sector, such as:
- Self-contained resort style attractions
- Farm and viticultural related tourism
- Café/sport restaurant and nightlife related activities
- Sport and recreation related facilities
- Major events
We are on our way to becoming a key tourist destination with many opportunities for growth to come. The Redlands Coast Chamber of Commerce has dedicated themselves to ensuring the Redlands will be a sustainable place for jobs, projects, events and more.