Do you ever feel like your website has disappeared into the black hole of cyber space?
You probably spent a heap of money on having a great looking website created, but as time passes you are overcome with disappointment because:
- Nobody can find it, as it’s sitting in position number 146 in search engine results;
- It’s not getting any traffic.
- Your business is not getting any click throughs, let alone emails or phone calls.
- And you’re definitely not seeing any bookings or sales coming through your website.
If this sounds like you – it’s time to put your website to work!
Make your Website Stand out from the Pack
Imagine for a moment that you are a plumber looking for a job. You could sit around all day watching TV or scrolling through social media, and hope that somebody will offer you a job.
Or, you can take a proactive approach to your job seeking. You can freshen up your resume, drop it in to plumbing companies, apply for positions online, email other plumbers or related tradies you may have worked with, attend a workshop or get trained in the latest no dig pipe repair techniques.
By taking a proactive approach you’ll stand out from the pack and have a far better chance of success, than if you were just loafing around on the couch every day.
It’s the same with your website. For the best chance of success you need to put your website to work – and the best way to do that is with search engine optimisation or SEO.
Did you know that just about every element of your website can be made to work harder?
It’s called “onsite optimisation”, and it all starts with keywords: finding the search terms people are using when they’re looking for your goods and services online.
Once you know your keywords, you can weave them into your website copy, and make sure they appear in strategic places on your site such as in the URLs and the image file names.
Remember the old saying “It’s not what you know, it’s who you know”? Wise job seekers know that while developing their skills will help them stand out to potential employers, connections and relationships are important too!
The same applies online. Your website benefits from connections and relationships with other relevant sites, particularly if they link to yours. This is called “offsite optimisation”.
There is much more to Search Engine Optimisation than what I’ve outlined here, but once you understand these basic principles it is something you can start putting into practice straight away.
Or you can turn to an SEO specialist, somebody with expert knowledge. While many digital marketing agencies say they can help with search engine optimisation, it probably isn’t their area of expertise. Think of it this way – if you are the proud owner of a new Volkswagen, you’ll be much more likely to get it serviced at a workshop that specialises in European cars, than the mechanic up the road. By going to the expert, you can be confident that they have the training, the tools and the technology to take care of your pride and joy.
Whichever way you decide to go – isn’t it time your business harnessed the power of SEO?
Author: Janet Camilleri is the founder of Front Page Web Writing and has recently been named Australia’s #1 SEO Specialist.