What makes a great leader?
Being a great business leader doesn’t happen by chance. Not everyone has the skills, abilities or desire for that matter to take the lead (and take the responsibility associated). And being a great leader does not just constitute asking for a bigger pay packet or giving yourself a title. Here are my personal 12 ideas […]
Are your Contractors really contractors, or are you engaging employees?
In Australia most organisations or businesses at some time will consider the use of a variety of engagement methods to comprise their workforce, either as permanent or casual employees, with a direct engagement. Other options include the utilisation of a contractor where there is a temporary need of additional capacity or skills or due to […]
Marketing and intellectual property
Introduction Marketing is one of the key elements to the success of any business. This comprises a well designed product, excellence in service, sound planning, competitive pricing, dependable supply and distribution and well thought out promotion. Included in the success of marketing any product or service is the brand, its development and management. The majority, […]
Marketing to the Bottom Line
Consumers and customers are bombarded daily with marketing messages from many sources. There is an ever increasing number of media and marketing channels and the discovery of new medium seems to be a regular event. All too often overexposure and consumer resistance see the majority of these messages fail to reach their intended targets. The […]
Key highlights from National Green Brands Forum 2010
The National Green Brands Forum on 17 June 2010 conducted by the Three Pillars Network looked at the green purchasing decisions of consumers, the value of carbon label schemes, and strategies to grow a sustainable brand successfully. Maria Anderson (Sustainable Marketing) attended the forum and has put together the following key highlights. True sustainability involves embedding […]
Social Media: It’s kind of like going fishing…
Social Media Marketing is the bait. It connects you to your target market and gives you the opportunity to hook someone’s interest and reel them in. Facebook, Twitter, Blogs, YouTube, and Linked In. Heard of them? These are amongst some of the most popular Social Media tools available on the market. As a small business, […]
How to develop an develop an employee value proposition
Companies are actively competing for talent. A Google search identified 1,850,000 hits for “employer of choice” …. so what is it? They are companies that have a leading culture and best practices that attract, optimise and hold top talent, achieving stated objectives, and develop an Employee Value Proposition (EVP). An EVP is the holistic sum of everything people […]
Marketing – The Essential Cog for a Growth Business
We all know that a business can never stand still as it will actually begin to slip backwards reducing profits and market share. A sustainable business is always creating new opportunities and customers by marketing their product or service in a structured objective way. I would like to discuss the impact of a carefully structured […]
If it makes money, it’s not a cost
Your community is packed chock full of examples that are proof that many investments to become more sustainable, are also profitable. Alan Atkisson puts it bluntly, “to call money spent on sustainability a cost, when making that investment results in an even bigger return on investment, is just simply wrong”. Investment in staff through training, […]
Sustaining your business – Employee Attraction and Retention
Are you going to employ new people in the new year? Are you confident your current workforce is happy and engaged? I am sure if you are like a significant number of business owners and managers, you have experienced at various times the frustration of not being able to employ the right people with the […]
